Of all the luxury watch brands around the world, Rolex is undoubtedly one of the most prominent names. Not only because it is well-marketed but it also produces some of the best models and designs around the world. They are known to manufacture some of the best watches for both men and women for more than a century. Because of this, they have established a good reputation for producing the most reliable and precise timepieces.
One of the most popular collections that Rolex released is the Rolex Daytona. When this collection was launched about 40 years ago, the manufacturer did not project that it would become a hit even after decades of its released. Indeed, some manufacturers cannot predict which of their collections will do great in the market, that’s why they always do their best in producing quality watch work all the time. This was the case for this specific collection.
What is special about the Rolex Daytona?
In the early days of its release, Rolex Cosmograph Daytona is not considered as one of their best-selling watches. WhenTo Rolex historian James Dowling purchased a watch in 1975 and asked for a discount, he was told that Rolex does not give discounts unless you buy their Daytona model. It was not considered as one of the flashiest designs that Rolex ever produced. Fast forward to today, this collection is considered one of the most sought-after pieces of the brand. What happened after that? They targeted a niche market.
High demand and targeted niche
The Cosmograph Daytona is equipped with features that are designed for professionals in the field. It has become a hit to many racecar drivers because of its high-tech chronograph features such as a stopwatch. Because of that, many speed racers preferred to buy this watch and wear it during competitions. Because of its association in the field, some notable finishers were caught wearing this model making it a big hit to the avid supporters of this field.
Cosmograph Daytona was initially launched to compete with Omega Speedmaster, which is one of the most popular watches for speed racers at that time. But aside from manufacturing a watch with features that will be beneficial to racers, they also used the watch as a trophy for competition winners as a sign of their great performance. Since then, the brand has associated itself with various popular racing events. This consequently started the high demand for Rolex Daytona watches.
Despite the high demand for the Cosmograph Daytona, Rolex makes sure that it will keep its exclusivity. This is where most watch collectors and aficionados become frustrated but excited at the same time. Rolex makes sure that there will only be a limited supply of the Daytona collection in the market. As much as possible, they want to make sure that only a few people will have these precious timepieces on their wrists. Whether they are doing it on purpose or they cannot keep up with the demand is a mystery to most people.
For more than a century, Rolex prides itself as one of the best watch manufacturers. Paired with its smart marketing strategies, the brand makes sure that its manufacturing quality is not compromised. Rolex has a house filled with the best watchmaking facilities in Switzerland and backed by the most experienced watchmakers in the world. This alone is a testament that the brand will not produce a watch that is less than what its customers deserve.
They use some of the best and high-quality materials to make sure that their engineering is supported. You cannot have a well-manufactured watch if you are not using premium materials, after all. Rolex makes sure that only the best pieces are used in producing their watches and it is always paired with the finest stones and gems. Aesthetics is not just a concept for Rolex. To create a stunning collection, there has to be a balance between the internal and external appeal of their watches.
Get a Rolex Cosmograph Daytona
It has already been established that you need to be on the waitlist to own a Rolex watch. However, if you are looking at the right market, you will have access to the best Rolex watches in the world, including the Daytona collection. Most buyers connect with the people from the inside to be able to reserve their names on the list. Some, on the other hand, bravely walk into different boutiques and hope that there is an available watch for them.
TheWatchCompany.com is known as one of the most trusted online watch dealers today. They have a wide range of selections of products including Rolex. If you want to own one today, you can visit their website for details!