Description: AI has been big in the news lately, causing quite a stir amongst people. One thing is for sure, in the coming years we will see a lot more of it in our daily lives. Let’s take a look at how it will impact the gambling industry.
Artificial Intelligence, love it or hate it – it looks like it is here to stay. The futuristic concept itself is not all that new, but lately, there has been a vast upsurge in the hype surrounding it. Surely the speedy evolution of self-driving cars may have played a big role in bringing AI to the public domain. However, the concept has been around for a while. Apart from sci-fi enthusiasts romanticizing about it in novels, the earliest musings on the idea of AI date back as far as 380BC.
We have come a long way from just having ideas about it. AI is slowly infiltrating a variety of industries, and it is seen as a most welcome upgrade. The beauty of AI is that it can be applied in many ways to aid humanity. The capabilities of it span from improving personalization to mechanical automation and even helping designers come up with new ideas. The possibilities are endless, and how artificial intelligence gets applied is only a matter of imagination.
Everything considered, AI will become a lot more capable in the future. That means that its potentials will grow accordingly. The online gambling industry is no exception to the coming changes. World-class gambling houses like Australia pokies online will be sure to become safer, faster, and more efficient. The changes will not only better the Australian gambling industry but gambling sites across the world. Why so? Here are some of the benefits that AI brings to the table.
The Ways in Which AI will Change Online Gambling Platform
Efficient Data Analysis
Collecting and analyzing customer data has always been a popular method for improving a variety of online services. By collecting information and observing behavioral patterns, online gambling casinos can understand their customers better. That includes their likes, dislikes, in-game preferences, and so on. In doing so, the customer experience can be tailored to maximize enjoyment.
What makes a given website successful is not exactly a straightforward science. Attaining the right balance of things, creating the perfect layout, and crafting the ultimate gambling site requires a lot of diligence and review. Only when each detail adds to the wholesome gambling experience is excellence attained. AI and machine learning can make the process of improving websites far more efficient. The collecting and analyzing of data is where AI shines, and ultimately, this will translate to an exponential betterment of every aspect of gambling sites.
Improved Customer Service
Customer service bots are becoming increasingly popular online. It makes sense – they can help all around the clock without ever needing a break. Theoretically, there are almost no limits to how many queries AI can deal with at a given time. It all depends on processing power, and that is much cheaper than hiring numerous customer service agents. According to a study, 78% of surveyed brands are already using AI to improve their customer service or plan to do so shortly.
AI can process simple queries quickly and efficiently due to its inherent makeup. It is excellent for dealing with numbers, order information, and the like. However, AI can not quite handle complicated queries yet. That is why most websites with AI customer service bots still give people the option to talk with a real person. However, as time goes by, we will likely see AI bots become a lot more capable and hardly distinguishable from a real person. That will be sure to elevate the customer service experience on gambling sites drastically because agents will be available 24/7.
Prevention of Cheating
AI and cheating are a double-edged sword when it comes to the field of gambling. Bots and cheaters have always been a cause for concern in online gaming, and online gambling casinos are a case in point. Cheating bots have been a prevalent problem in online poker games for a while now. The rise of AI and machine learning opens up gateways for advanced cheaters to exploit the technology and gain an unfair edge over their competitors.
However, online casinos are aware of this, and they are combating it with their own cybersecurity solutions. It is no secret that online casinos have large funds available to research and develop increasingly advanced anti-cheating software. As AI will keep getting more capable, it is hard to imagine that hackers will be able to keep up with the advancements. AI-powered CAPTCHA solutions, identity checks, and behavioral monitoring may well make online casinos immune to any shady players in the coming years.
AI is certainly an impressive technology with immense potentials. The thing is that it is quite challenging to gauge its power. In an immediate sense, it seems that technology is bringing great benefits to a variety of industries by making things a lot more efficient. For online gambling, the statistics and prospects look to be very favorable.