Today, digital presence is a very important factor for any business. Surely you have ever heard the popular saying that if “it is not in Google it is because it does not exist”. It really is not a simple saying, the Internet is part of our lives, and now it is practically normal to want to find any business or brand in the digital world.
Let’s start by talking about home plate; this is the first page your readers get to. This is where the most important information is, and it functions as the center of your website. You must make sure that, no matter where your reader is on the website, they should easily find a link that always directs them to the home page.
This online fillable forms page should always have an easily accessible link so that your readers can return to the home page whenever they need to. The home should always be the easiest way, when your client or visitor wants to return to the main page. Although it seems basic, many pages do not have a link that takes you home quickly, making navigation through the site more difficult.
The home page does not necessarily have to say “home” or home page. Many websites place this link in the main logo of the page, in this way, no matter where they are on the website; they can always go back to the beginning with a single click.
About us page
The page about us will explain to your visitors who your company is, your experience, your collaborators or your story. It is very important for people who are getting to know your website to know who you are, where you work and a bit of your experience in the market. For readers and the general public it is important to know the philosophy and principles of your company.
Another important point is to think strategically about the people who visit your website. It is very possible that if your company works with products or services aimed at other companies (b2b), it is much more important to have information of this type, perhaps investors or other entities interested in making alliances may enter.
You can also include information about your work team, your values, and the way you work. It is important that this page contains some images; they can be from your team, from your office or from the things that you like the most about your business and think they can captivate your website visitors.
Surely you have ever entered a web page that you found very interesting; however, when it came to wanting to get in touch, it was impossible as there was no space on the website for this information. Many websites choose not to post this information and instead of giving an address or phone number, they create a form. With this form, the interested party can enter different information and leave a message about what she wants or is looking for.
This can be an excellent option; if you take proper care of the messages, respond to them promptly and create a good relationship of attention with your audience. Otherwise, you will lose customers or readers who cannot communicate with you, and as a consequence you will lose interest in your service.
It is recommended that in addition to a form, you have an email, phone or chat, so that your readers can contact you immediately, and do not need to wait for you to respond through an email.
The search engine works on your website in the same way that Google works on the internet. It is a space within your site, which is generally represented by a magnifying glass and a field to write the topic you are looking for. Today, this search engine is one of the most important parts of a website, because on many occasions, people enter the search engine directly to write what they are looking for before exploring the entire website.
If you have a search engine on your website, make sure it works properly. There are search engines that instead of helping the reader, they direct them to an external page, which could be your competitions.
Buttons that connect to social networks
Although the website is the center of your presence in the digital world, social networks are elements of great strategic importance, to get more people to reach your website and stay informed about your business. It is a very effective way to increase traffic between your website and your social networks.
We cannot doubt that today’s world revolves around social media content, followers, and influencers. In the world of companies, social networks help to maintain the relationship with your customers or readers, so it is important that within your page you have the icons of the social networks that you have.
It is important that you keep in mind that each social network is designed for a different audience, and it depends a lot on the strategy of your brand, because it is worth nothing to have profiles on all social networks if they are not feeding your customers with content.